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Journal

In pursuit of best self via a daily matcha practice

The 36 Hour Matcha Fast

The 36 Hour Matcha Fast

We do strange things in our youth. I used to do lots of experiments with fasting, just to experience how the mind and body reacted to extended periods without food. Not even coffee or tea, just water. It wasn't fun. Tod […]

By Eric Gower Oct 17, 2017

The 36 Hour Matcha Fast
Recovering from Breast Cancer with Matcha

Recovering from Breast Cancer with Matcha

There are many young women like myself who are living with breast cancer – I was diagnosed before age 40.At the time of my initial diagnosis, my work life was packed with tasting menus, slabs of cheese and meat, and copious a […]

By Mary Ladd Sep 7, 2017

Recovering from Breast Cancer with Matcha
8 Key Reasons to Drink Matcha for Optimal Health

8 Key Reasons to Drink Matcha for Optimal Health

While we enjoy quality matcha primarily for the incredible epicurean delights it gives us, it’s a truly happy coincidence that it happens to be good for you in lots of different ways. Here are what we feel are the top ei […]

By Eric Gower Aug 1, 2017

8 Key Reasons to Drink Matcha for Optimal Health
Omotenashi and Matcha

Omotenashi and Matcha

First-time visitors to Japan are almost always struck by what many might consider to be insanely great levels of customer service. Shopkeepers, taxi drivers, retail establishments, railway personnel, hotels, etc. will in […]

By Eric Gower Jun 22, 2017

Omotenashi and Matcha