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hyperpremium matcha

If you are looking for the most ethereal, surreally delicious matcha in Japan's domestic market, you have found it.

The 12 matcha below come directly from Japanese growers who are obsessed with quality in every stage of planting, pruning, feeding, harvesting, processing, and final delivery to us. All 12 drink more like fine wine than tea, and are extraordinary when consumed hot, especially if served in small, thicker quantities in ceramics you happen to love.  

Differences between the 12 primarily reflect rarity and terroir (growing conditions of specific places). They become sweeter, have more umami, finish longer, and are more refined as the numbers go up, culminating in the named blends. They are all extraordinary in their own unique ways. 


  • blend daphne

    Just when you thought matcha couldn't possibly get any better, along comes a blend from yet another obsessive farmer that startles even us. It's remarkable that this stuff is legal. SHOP

  • blend hikari

    Matcha of this extreme quality is exceedingly hard to both produce and to procure, yet here it is, thanks to an obsessed grower who offered it to us. This matcha is pure pleasure. SHOP

  • blend SE

    We've unearthed a dreamy and rare matcha that sets new records for extreme quality. If you ever want to know what pure umami tastes like, look no further. SHOP

  • blend Rikyu

    This tea, whipped up thick, seems to send memory into overdrive, into a contemplative state. This is dreamy tea that tastes beautiful in any concentration. SHOP

  • blend 100

    The first thing you notice is the creamy body and smooth mouthfeel that resembles a perfectly pulled espresso. SHOP

  • blend 99

    It’s as if fresh cream, young grass, baby vegetables, and cacao were blended together to create an ambrosia unlike any other. This is the taste we’d like on our last breath. SHOP

  • blend 98

    Crazy umami. Make it thick and enjoy the lustrous whorls and creamy -- yet light! -- texture, mouthfeel, and drawn-out finish. Taste reminds one of just-picked asparagus... SHOP

  • blend 97

    Similar body and texture to Breakaway Blend 99, color is wildly vibrant. Mouth entry is wondrous and seamless. The tea is sweet, with no trace of bitterness (this is rare in the matcha world). Clean and harmonious. SHOP

  • blend 95

    It's rare to find a matcha this smooth, with this much umami, at this price. Lovely sweet notes emerge from this chlorophyll-rich blend of choice tencha leaves from a family coop in Uji. SHOP

  • blend 94

    A feisty, gorgeous matcha that's ready to slap you with its attitude. Racy. Fantastic color, heady aromas, intense "matcha" taste (think strong green tea ice cream), faint twinges of bitterness (which gives it its sass). SHOP

  • blend 93

    The perfect entry-level hyperpremium matcha; that is, it's got lovely umami, has a vibrant, emerald color, has very little bitterness or astringency, and has a nice, long finish that leaves a sweet and delicious aftertaste. SHOP

  • blend 94

    We've finally found it! For four years, we hunted all over Japan to find an organic matcha that merits inclusion into our hyperpremium lineup, and here it is, at long last. SHOP

still can't decide?

Try any four blends in a matcha flight.

  • matcha flight

    We've finally come up with an elegant way to package small quantities of matcha--introducing Matcha Flights! We're now offering 4-gram "flights" of matcha, in violet-black glass jars, in packs of four. MORE











Joi Ito Director, MIT Media Lab

When you want the real thing, look no further. We serve Breakaway Matcha to our guests as part of their nine-course tasting menu, and the response has been overwhelming. They love it, and we love it too.

Ron Siegel Executive Chef, Michael Mina

We serve the Breakaway Blend 100 matcha. It is life-filled vibrant green with a round umami-laden flavor without any bitterness. We currently serve it much like an espresso with a lovely crema achieved with a foaming wand. And in the context of our cuisine, the Breakaway Blend 100 is a natural way to end the evening.

Yoon Ha Sommerlier of the year,
San Francisco Magazine
and Beverage Director, Benu

I drink my daily cup of Breakaway Matcha at mid-day, just before I go to work. It’s like yoga in a cup of deliciousness: it gives me clarity and focus, calm and a deeply centered feeling - which is wildly helpful in my job as a teacher in a classroom of lively five year olds!

Rita Hurault School teacher, yogi, extraordinary home cook

This matcha is a game changer. It gives you MAD energy, all the while keeping you deeply grounded. Breakaway Matcha is the single greatest health product I have ever tried.

Dave "Yeah Dave" Romanelli Yoga and Mindfulness Teacher