Culinary Matcha Culinary Original Matcha
Culinary Original Matcha
earthy, brawny, bold $49.00
If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappuccinos, etc., this is the matcha you want. It's a robust matcha with excellent color, good umami, and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt.  Why do people like our matcha so much? There really is no compelling reason to use a better quality sipping/savory matcha for these purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, our culinary blend is the ideal matcha. From Uji (Kyoto). 
Culinary Organic Matcha Culinary Organic Matcha
Culinary Organic Matcha
robust, animated, hearty $59.00
Organic culinary is finally here! While some people enjoy this matcha as coldbrew, it's really all about cooking and lattes. If you're planning on using matcha as an ingredient--that is to say, you'll be baking with it or plan to add milk, sugar, or ingredients in smoothies, lattes, frappaccinos, etc., and you'd prefer to have organic, this is the matcha you want. It's a robust matcha with very good color and imparts a very smooth "matcha" taste to dishes. It makes superb foamed milk drinks, and even makes a good matcha salt. Why do people like our matcha so much? There really is no compelling reason to use a better-quality, sipping/savory matcha for these culinary purposes; if you'll be applying oven or stovetop heat, or will be adding fat (milk) and sweetness to it, and organic is important to you, this is the ideal matcha. From Uji, Kyoto. 
Culinary Reserve Matcha Culinary Reserve Matcha
Culinary Reserve Matcha
vivacious, verdant, vegetal $55.00
  If you're looking for a higher quality culinary matcha, look no further.  Fantastic color, soothing aromas, minimal astringency and bitterness ... it's ideal for those who want a high quality yet affordable matcha. Makes fantastic blended drinks, perfect for all culinary applications. It even tastes good solo, ice cold.   Why do people like our matcha so much? Selected for its taste and flavor, and prized for its intense concentrations of phytonutrients and antioxidants. From Uji, Kyoto. 

Your Questions Answered

What is culinary matcha for?
Lattes, baking, smoothies, ice cream, anywhere matcha meets milk, sugar, or heat. It is blended to keep its matcha character in company rather than to be sipped plain.
Can I drink culinary matcha straight?
You can, and ours is clean enough to enjoy that way, but it is designed to shine in recipes. If you mostly drink matcha with just water, a sipping blend will reward you more.
What makes a good matcha latte?
Real matcha flavor that survives the milk. Weak culinary powder disappears in a latte; ours is blended so the tea still leads.
Is culinary matcha lower quality?
It is a different job, not a lower one. We hold it to the same standards of origin and freshness, then blend for strength in recipes instead of subtlety in a bowl.

Froth up your inbox

Tea-fueled inspiration to help you create pauses and meaning.