Matcha is a special kind of green tea from Japan. The Japanese characters used for matcha are
which mean “ground tea” if we take them literally. And we do. Matcha is the type of green tea served in formal ceremonies in Japan.
It neither looks like nor tastes like any other kind of tea. It looks like hallucinogenic green cocoa, behaves like a perfectly pulled espresso, and tastes like baby green vegetables that might have been cooked by Ferran Adria: perhaps blended microgreens, straight-up chlorophyll, young bamboo, and raw sugar, served in a small cup.
It’s used mainly in formal tea ceremonies in Japan, but we’re doing our best to convince people that one needn’t formally “study” tea to enjoy it. You can just . . . make a cup. You could make it on the run, at breakfast, with a cookie in the mid-afternoon, before (and after) a yoga class, before an especially important meeting, on a hike (really!), during a meditation session, or right before you get in your car after you’ve had a glass or two of wine.
It has many distinguishing features, but the top four are probably:
- Form of tea leaves. Unlike all other teas, including green teas, matcha is finely ground.
- No steeping. Matcha isn’t steeped, it’s “eaten.” You simply pour hot water over the powder, froth it (either with a special handheld bamboo whisk or an electric milk frother), and drink the thick tea.
- Off-the-charts health properties. Matcha is full of naturally occurring antioxidants and amino acids; roughly 20 times those of regular green tea.
- It’s A LOT like really good wine. Terroir (conditions in which it’s grown) is hugely important, it has a balanced acid structure, a very long finish, and it pairs exceptionally well with food.
Everything you ever wanted to know about matcha
If you’re new to Breakaway Matcha, welcome! We’ll get you up to speed quickly by showing you:
- * how to tell the difference between good matcha and bad matcha
- * the health benefits of matcha
- * everything you need to know about caffeine and matcha
- * how to best store matcha
- * videos on best practices for making beautiful matcha
and much more