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Building Trust with Matcha

By Eric Gower Feb 25, 2014

Building Trust with Matcha

Natural selection has equipped human beings with exquisite bullshit alarms.

We use them all the time: when meeting someone for the first time, when watching movies, when trying a product, or, especially, when we encounter advertising. The brain will light up in red blotches when it perceives possible deception or downright danger. One would assume that brains that didn’t develop this important trait didn’t make it very far into subsequent generations . . . .

How do you get someone to trust you, especially if you’ve never met before and are meeting for the first time on the internet, through a website or email?

One way is to show that *other* people — presumably trustworthy people — trust you, and therefore the odds are in your favor. “Borrowed” trust is indeed important, and it’s why we here at Breakaway Matcha HQ show quotes from people we feel are very trustworthy indeed, including wellness experts, sommeliers, yoga ambassadors, writers, cookbook authors, well-known chefs, and of course everyday people too.

But the only way, ultimately, to get someone to trust you is to do so one-on-one. It’s why we like to get to know the special people who purchase matcha from us. We are this pretty awesome tribe of people who have taken charge of our own health and well-being. And I’ve always got the time to get to know my fellow tribers. It’s also fun to profile, in this space, some of our tribe.

If anyone knows some good proven ways to increase trust, please let us know! Because in the end, it really is all about trust.

Eric is the founder and chief matcha evangelist at Breakaway Matcha. He's also an author, ghostwriter, editor, cooking instructor, and private chef. For 16 years, he lived and worked in Japan, where he took deep dives into all things matcha, food, literature, arts, and culture. Eric is the author of three cookbooks: The Breakaway Cook, The breakaway Japanese Kitchen, and Eric's Kitchen. He lives and works in Marin County, CA.