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Journal

In pursuit of best self via a daily matcha practice

Try To Avoid Milk in Your Matcha, Please

Try To Avoid Milk in Your Matcha, Please

I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, so it's easy to understand w […]

By Eric Gower Sep 19, 2018

Try To Avoid Milk in Your Matcha, Please
Here's Why Your Matcha Tastes Bad

Here's Why Your Matcha Tastes Bad

There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low quality it's even hard to call […]

By Eric Gower Aug 23, 2018

Here's Why Your Matcha Tastes Bad
How Matcha Can Help Your Skin

How Matcha Can Help Your Skin

Yes, fashion models drink matcha before fashion shows in New York. Matcha is indeed currently the "it" drink among fashionistas the world over. How did this happen?!  Worldwide, the beauty industry now bursts with g […]

By Mary Ladd Jul 30, 2018

How Matcha Can Help Your Skin
Placebos and the Health Benefits of Matcha

Placebos and the Health Benefits of Matcha

Conviction in a particular belief -- being confident -- is in all likelihood the oldest medicine known to man. This confidence in our belief, whatever it is, might be earned through many years of hard work, or it may be more […]

By Eric Gower Jun 12, 2018

Placebos and the Health Benefits of Matcha
​Matcha as a Ritual

​Matcha as a Ritual

While there are certainly right and wrong ways to make matcha, there is no right or wrong way to consume that matcha once it’s made. Some folks down it like a shot of whiskey and others sip it slowly. Some drink it […]

By Dana Velden May 29, 2018

​Matcha as a Ritual