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Journal

In pursuit of best self via a daily matcha practice

Four Styles of Matcha Drinkers

Four Styles of Matcha Drinkers

We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups.     1)  The "just give me the nutrition, please" people.These are people who most co […]

By Eric Gower Jan 5, 2019

Four Styles of Matcha Drinkers
Hate Matcha? It's a Rational Decision

Hate Matcha? It's a Rational Decision

Hate matcha? Your're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's not your fault -- it's the […]

By Eric Gower Nov 29, 2018

Hate Matcha? It's a Rational Decision
Try To Avoid Milk in Your Matcha, Please

Try To Avoid Milk in Your Matcha, Please

I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, so it's easy to understand w […]

By Eric Gower Sep 19, 2018

Try To Avoid Milk in Your Matcha, Please