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Journal

In pursuit of best self via a daily matcha practice

Hate Matcha? It's a Rational Decision

Hate Matcha? It's a Rational Decision

Hate matcha? Your're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's not your fault -- it's the […]

By Eric Gower Nov 29, 2018

Hate Matcha? It's a Rational Decision
Try To Avoid Milk in Your Matcha, Please

Try To Avoid Milk in Your Matcha, Please

I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, so it's easy to understand w […]

By Eric Gower Sep 19, 2018

Try To Avoid Milk in Your Matcha, Please
Here's Why Your Matcha Tastes Bad

Here's Why Your Matcha Tastes Bad

There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low quality it's even hard to call […]

By Eric Gower Aug 23, 2018

Here's Why Your Matcha Tastes Bad