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Gendered information on sensory, hedonic and familiarity ratings of green tea by female Japanese students

Gendered information on sensory, hedonic and familiarity ratings of green tea by female Japanese students

Author: Kumi Hirokawa and Kazuko Yamazawa

The purpose of the present study was to examine the effects of gendered information (masculine and feminine) on sensory, hedonic, and familiarity ratings by Japanese female undergraduate students. Japanese green tea, Chinese sweet tea, and Chinese bitter tea were used. After listening to gendered information, participants tasted samples and scored them. The results showed that participants scored the samples of Japanese green tea as more aromatic, sweet, pleasant, and familiar when they were subjected to feminine rather than masculine information. Gendered information may influence on sensory, hedonic, and familiarity ratings.

 

 

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