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breakaway blend 100

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make the perfect cup of matcha

If matcha were wine, this blend is a Romanée Conti—it simply doesn't get much better. 


The first thing you notice is the creamy body and smooth mouthfeel that resembles a perfectly pulled espresso. The color is hallucinogenic bright green. It has sweet aromas redolent of fresh young grass, young bamboo, raw sugar, and chlorophyll. It has the ethereal vegetal notes of just-picked asparagus and sweet peas on the vine, balanced by earthier, umami-laden undertones of perfectly grilled mushrooms. Mid-palate shows "essence of fresh," a real floral lift, and layers of meaty richness.


The catechin-rich, subtly astringent treble notes on the finish bear remarkable similarity to those of a great Burgundy. The finish is long; it keeps delivering these sweet flavors long after it's swallowed. Turns all previous expectations and experience with matcha on its head. It earns a perfect 100 score—there is nowhere to go but down from these rarefied heights.


Origin: Nishio, Aichi Prefecture (near Nagoya), Japan. Elevated growing region, very pristine environment, incredible terroir. One of the rarest, and most delightful, epicurean experiences in the world.


  • Detoxifies the body with more antioxidants than all superfoods combined
  • Increases focus and alertness without making you jittery
  • Improves metabolism
  • Enhances immune response
  • Repairs cellular damage from toxic exposure


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Product Reviews

Previous | Showing reviews 21-40 of 45 | Next

  1. Amazing Tea Matches Amazing Owner 5 Star Review

    Posted by on 4th Dec 2014

    I took my first sip of the Blend 100 today, and it was immediately obvious to me that I was drinking something special. The taste, colour, and smell of the tea were all different than what I had purchased before from other stores. It is clear to me now that the matcha that I bought previously was a far inferior grade. Not only is the tea fantastic, but so is the owner, Eric. He took the time to explain to me personally the great deal of work that goes into sourcing and producing his matcha and he treated me like I was his only customer. You can tell he cares about his products and he cares about his customer's enjoyment of his products. I would recommend this tea to anyone who appreciates high quality and great customer service. Thanks for everything, Eric!

  2. Matcha Supreme 5 Star Review

    Posted by on 15th Oct 2014

    I have had several different kinds of Matcha from different providers, including the large-named company but this particular product is by far the best and smoothest Matcha I have ever found. This is Matcha Supreme

  3. Continues to be my best groceries purchase! 5 Star Review

    Posted by on 12th Oct 2014

    I still can't get enough of Blend 100's smooth finish, its grassy complexity, its health benefits, and the way it makes my morning ritual perfect!

  4. super fabulous 5 Star Review

    Posted by on 26th Aug 2014

    Its my secret stash of goodness. Smooth, comforting and delicious!

  5. Best tea 5 Star Review

    Posted by on 5th Jul 2014

    I've had matcha everyday since 2011. I first tried Breakway in 2014. It blows everything else I've tried away. Delicious, sustained levels of focus, and I use half as much as the others.

  6. Best Matcha 5 Star Review

    Posted by on 2nd Jul 2014

    This is by far the best Matcha Tea I have ever tasted, it is extraordinary. It is very smooth.

  7. Best Matcha that you can buy! 5 Star Review

    Posted by on 2nd Jul 2014

    There are very few companies out there these days that offer the best of the best in their field. Breakaway Matcha rises to the occasion and absolutely offers the Best product and service you could ask for.

  8. Smooth and Delicious 5 Star Review

    Posted by on 3rd Jun 2014

    Green Tea is a very healthy drink and Matcha Green Tea is the healthiest of green teas. I quit coffee some years ago and started drinking green tea and somehow stumbled across Matcha. I typically bought all my Matcha from a large well-marketed importer and it was good; my wife did not like it as it is "bitter". My son found Breakaway Matcha and I tried it and found it is really "a big step up" above the well-marketed product. It is so smooth; my wife tasted it and likes it so now she is always into my "stash". If you are a Matcha lover like myself, you will really appreciate this Breakaway Matcha. I love it, it is definitely the finest of the fine Teas. I will now have to give up my whisk and get the little whirligig Mr. Grower uses to create his "green crema"

  9. The best of the best 5 Star Review

    Posted by on 24th Mar 2014

    The best matcha I have ever tasted since my matcha drinking days recently started I have stopped drinking coffee since I discovered the world of matcha . The energy and focus is much better then coffee in my opion I know matcha is expensive but when it comes to your health it's worth it. Now since I started I have tried a few brands out there and let me tell you that none of them are as good as the blend 100 that I have tried , planing on trying the 97 and 99 soon. Every mourning I have a cup and really look forward to the ritual of making a cup . When I first started my first tin was organic but now that I got to try nonorganic I think I won't be going back , you can taste the difference . This blend 100 is full of flavor and I really enjoyed it . I will be ordering more from breakaway for sure . Thanks for the awesome matcha .

  10. Best tea in the world! 5 Star Review

    Posted by on 8th Mar 2014

    Eric offers the finest tea you will ever be lucky enough to sample. Worth it at 3X the offering price.

  11. You get what you pay for 5 Star Review

    Posted by on 27th Nov 2013

    My boyfriend and I have been drinking ceremonial matcha for some time and have always enjoyed it, although the nicest one we had tried so far was the Teavana Imperial grade. We wanted to know what the best tasted like. This is the best matcha either of us have tried. It is also the most expensive. It seems absurd to buy a $100 canister of tea, but if you compare it to wine as the Breakaway blog does, it makes sense. Also you can taste the difference. The taste is so smooth. I would never imagine adding milk or sweetener to this. It has a "green" yet smooth taste. No bitterness whatsoever. I agree with the commenter that likened it to "lightly grilled sunshine," and "homegrown pea." Also I advise not drinking this on an empty stomach. I found it can cause nausea, as does any matcha.

  12. love it! 5 Star Review

    Posted by on 15th Jul 2013

    It's changed the way we do business. We work faster and more efficiently after a shot of matcha. We were able to get off of coffee too! We tried other brands and nothing compares!

  13. Shall I compare thee to a summer's day? 5 Star Review

    Posted by on 30th May 2013

    I agree with the reviewers below. The experience of this tea is like drinking sunshine. Simply wonderful!! Five stars are not enough!

  14. The Best Kept Secret on the Planet 5 Star Review

    Posted by on 15th Apr 2013

    Matcha Blend 100 is the most amazing green tea on the planet. My friends and family have tried quite a few other brands that come highly recommended and there is nothing out there that comes close to Breakaway Matcha Blend 100. It is the purest best tasting Matcha you can find. Not only does it taste good but it gives you instant clarity and energy, and does everything that is promised. It's like drinking pure sunshine! Don't waste your time and money on any other brand. Get yourself some Blend 100! You won't be disappointed! The customer service ROCKS!!

  15. Ne Plus Ultra 5 Star Review

    Posted by on 4th Mar 2013

    emerald transcendence. buy it. :)

  16. Special and Soothing 5 Star Review

    Posted by on 19th Feb 2013

    Love, love, LOVE this tea.

    The product is amazing as is the service (knowledgeable, friendly, caring). What more could you want?

  17. I've Converted...You Will Too 5 Star Review

    Posted by on 6th Feb 2013

    When I read Eric Gower’s description of Blend 100, I thought, ‘Come on, really? It’s that good?’

    And then I tried it. Holy Mother of God.

    If I didn’t worry about sounding corny, I’d describe Blend 100 in two ways:

    1. Like lightly grilled sunshine. With essence of homegrown pea pod thrown in. But with foam too. Really, I’m not kidding.
    2. More, please.

    It's become my favorite beverage on the planet.

  18. Do yourself a favor 5 Star Review

    Posted by on 28th Jan 2013

    I was introduced to both Eric and Breakaway Matcha by my good friend, Dave Romanelli. Dave swore to me that this Matcha changed his life, so how could I not give it a shot. Wow, was he right. This is by far the best way to start my day and has become part of my daily routine. The flavor is delicious and the mental and health benefits I have received are tremendous. I can honestly say that this blend has also changed my life and I won't ever go another day without drinking it. I like it so much that I have sent both the matcha, and the matcha tea kit (which I also highly recommend) to the majority of my best friends and all of my family. For a truly remarkable tea and experience, do yourself a favor and order the Blend 100 today !!

  19. The Froth de la Froth 5 Star Review

    Posted by on 24th Jan 2013

    Truly the cream of the crop. While I enjoy the 94 & 97 blends as well, this one stays at home and is savored on weekend or special occasions. Soothing and contemplative, with layers of complexity. Blend this one when you really have time to relax and savor.

  20. Recovering from Breast Cancer 5 Star Review

    Posted by on 24th Jan 2013

    My naturopath suggested I drink green tea every day to increase my antioxidant levels. All the green teas I had ever tried before tasted something like pond water. Yuck. I found Breakaway Matcha and could not believe the difference! When I first tried it I thought " Oh, this is why people like to drink Green Tea" The 100 blend is smooth, creamy and pleasing to drink. Well worth the cost. And the lovely "alert, clarity boost" is fabulous. The ritual to prepare is part of the mindfulness of the drink. I highly recommend.

Previous | Showing reviews 21-40 of 45 | Next

How to prepare a brilliant cup of matcha

make the perfect cup of matcha

  • boil water, and let it cool for 3 to 5 minutes
  • warm your cup with hot water while you prepare the matcha
  • place sieve over creamer or mug
  • add one heaping scoop (1/2 teaspoon, or 1 g) to the sieve, and sift
  • pour about an inch of hot water (about 2 ounces)
  • whisk for 10 seconds or so, tilt the creamer slightly to make thicker foam
  • swirl, and pour the matcha into your heated cup
  • add a little more hot water to creamer, swirl, and add to cup

STORAGE: always keep your matcha refrigerated until ready to use

LEARN MORE: watch a video on how it's done at http://bit.ly/greatmatcha

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