If you’re new to matcha, welcome! We’re convinced that artisanal matcha is the healthiest AND tastiest beverage on the planet, and in these pages we’ll explore it from many angles. Below is a list of some the aspects of matcha we’ll cover here, with many more on the way. If you have suggestions on other matcha-related topics that merit exploration, let us know.
Matcha is a special kind of green tea from Japan. The Japanese characters used for matcha are
which mean “ground tea” if we take them literally. And we do. Matcha is the type of green tea served in formal ceremonies in Japan.
It neither looks like nor tastes like any other kind of tea. It looks like hallucinogenic green cocoa, behaves like a perfectly pulled espresso, and tastes like baby green vegetables that might have been cooked by Ferran Adria: perhaps blended microgreens, straight-up chlorophyll, young bamboo, and raw sugar, served in a small cup.
It’s used mainly in formal tea ceremonies in Japan, but we’re doing our best to convince people that one needn’t formally “study” tea to enjoy it. You can just . . . make a cup. You could make it on the run, at breakfast, with a cookie in the mid-afternoon, before (and after) a yoga class, before an especially important meeting, on a hike (really!), during a meditation session, or right before you get in your car after you’ve had a glass or two of wine.
It has many distinguishing features, but the top four are probably:
If you're new to Breakaway Matcha, welcome! We'll get you up to speed quickly by showing you:
and much more, all for free. You'll also get access to our private (and popular) "customer appreciation events" — we love giving back to this amazing community.