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 hyperpremium sipping matcha

If you are looking for the most ethereal, surreally delicious matcha in Japan's domestic market, you have found it. The four matcha below come directly from Japanese growers who are obsessed with quality in every stage of planting, pruning, feeding, harvesting, processing, and final delivery to us. All four drink more like a fine wine than a tea, and are extraordinary hot, especially served espresso style, or cold, steeped in 33F water.

Differences between the four primarily reflect rarity and terroir. They become sweeter, have more umami, and are more refined with the higher numbers.


  • Matcha green tea blend SE

    We've unearthed a dreamy and rare matcha that sets new records for extreme quality. SHOP

  • Matcha green tea blend 100

    Artisanal matcha doesn't get much better than this. The first thing you notice is the creamy body and smooth mouthfeel that resembles a perfectly pulled espresso. SHOP

  • Matcha Green Tea Blend 99

    It’s as if fresh cream, young grass, baby vegetables, and cacao were blended together to create an ambrosia unlike any other. This is the taste we’d like on our last breath. SHOP

  • Matcha Green Tea Blend 97

    Similar body and texture to Breakaway Blend 99, color is wildly vibrant. Mouth entry is wondrous and seamless. The tea is sweet, with no trace of bitterness (this is rare in the matcha world). Clean and harmonious. SHOP

  • Matcha Green Tea Blend 94

    A feisty, gorgeous matcha that's ready to slap you with its attitude. Racy. Fantastic color, heady aromas, intense "matcha" taste (think strong green tea ice cream), faint twinges of bitterness (which gives it its sass). SHOP

  • Breakaway Organic Matcha Green Tea Blend 94

    We've finally found it! For four years, we hunted all over Japan to find an organic matcha that merits inclusion into our hyperpremium lineup, and here it is, at long last. SHOP


Joi Ito Director, MIT Media Lab

When you want the real thing, look no further. We serve Breakaway Matcha to our guests as part of their nine-course tasting menu, and the response has been overwhelming. They love it, and we love it too.

Ron Siegel Executive Chef, Michael Mina

We serve the Breakaway Blend 100 matcha. It is life-filled vibrant green with a round umami-laden flavor without any bitterness. We currently serve it much like an espresso with a lovely crema achieved with a foaming wand. And in the context of our cuisine, the Breakaway Blend 100 is a natural way to end the evening.

Yoon Ha Sommerlier of the year,
San Francisco Magazine
and Beverage Director, Benu

I drink my daily cup of Breakaway Matcha at mid-day, just before I go to work. It’s like yoga in a cup of deliciousness: it gives me clarity and focus, calm and a deeply centered feeling - which is wildly helpful in my job as a teacher in a classroom of lively five year olds!

Rita Hurault School teacher, yogi, extraordinary home cook

This matcha is a game changer. It gives you MAD energy, all the while keeping you deeply grounded. Breakaway Matcha is the single greatest health product I have ever tried.

Dave "Yeah Dave" Romanelli Yoga and Mindfulness Teacher