If matcha were wine, this blend is a Romanée Conti—it is quite possibly the finest tea in the world. The first thing you notice is the creamy body and smooth mouthfeel that resembles a perfectly pulled espresso. The color is hallucinogenic bright green. It has sweet aromas redolent of fresh young grass, young bamboo, raw sugar, and chlorophyll. It has the ethereal vegetal notes of just-picked asparagus and sweet peas on the vine, balanced by earthier, umami-laden undertones of perfectly grilled mushrooms. Mid-palate shows "essence of fresh," a real floral lift, and layers of meaty richness. The catechin-rich, subtly astringent treble notes on the finish bear remarkable similarity to those of a great Burgundy. The finish is long; it keeps delivering these sweet flavors long after it's swallowed. Turns all previous expectations and experience with matcha on its head. It earns a perfect 100 score—there is nowhere to go but down from these rarefied heights. Origin: Nishio, Aichi Prefecture (near Nagoya), Japan. Elevated growing region, very pristine environment, incredible terroir. One of the rarest, and most delightful, epicurean experiences in the world.
Posted by jordan on 27th Nov 2013
My boyfriend and I have been drinking ceremonial matcha for some time and have always enjoyed it, although the nicest one we had tried so far was the Teavana Imperial grade. We wanted to know what the best tasted like. This is the best matcha either of us have tried. It is also the most expensive. It seems absurd to buy a $100 canister of tea, but if you compare it to wine as the Breakaway blog does, it makes sense. Also you can taste the difference. The taste is so smooth. I would never imagine adding milk or sweetener to this. It has a "green" yet smooth taste. No bitterness whatsoever. I agree with the commenter that likened it to "lightly grilled sunshine," and "homegrown pea." Also I advise not drinking this on an empty stomach. I found it can cause nausea, as does any matcha.
Posted by amy pickle on 15th Jul 2013
It's changed the way we do business. We work faster and more efficiently after a shot of matcha. We were able to get off of coffee too! We tried other brands and nothing compares!
Posted by Alice on 30th May 2013
I agree with the reviewers below. The experience of this tea is like drinking sunshine. Simply wonderful!! Five stars are not enough!
Posted by Jan on 15th Apr 2013
Matcha Blend 100 is the most amazing green tea on the planet. My friends and family have tried quite a few other brands that come highly recommended and there is nothing out there that comes close to Breakaway Matcha Blend 100. It is the purest best tasting Matcha you can find. Not only does it taste good but it gives you instant clarity and energy, and does everything that is promised. It's like drinking pure sunshine! Don't waste your time and money on any other brand. Get yourself some Blend 100! You won't be disappointed! The customer service ROCKS!!
Posted by Jonathan Hirshon on 4th Mar 2013
emerald transcendence. buy it. :)
Posted by LS on 19th Feb 2013
Love, love, LOVE this tea.
The product is amazing as is the service (knowledgeable, friendly, caring). What more could you want?
Posted by Jeff J. on 6th Feb 2013
When I read Eric Gower’s description of Blend 100, I thought, ‘Come on, really? It’s that good?’
And then I tried it. Holy Mother of God.
If I didn’t worry about sounding corny, I’d describe Blend 100 in two ways:
1. Like lightly grilled sunshine. With essence of homegrown pea pod thrown in. But with foam too. Really, I’m not kidding.
2. More, please.
It's become my favorite beverage on the planet.
Posted by Sean Trigony on 28th Jan 2013
I was introduced to both Eric and Breakaway Matcha by my good friend, Dave Romanelli. Dave swore to me that this Matcha changed his life, so how could I not give it a shot. Wow, was he right. This is by far the best way to start my day and has become part of my daily routine. The flavor is delicious and the mental and health benefits I have received are tremendous. I can honestly say that this blend has also changed my life and I won't ever go another day without drinking it. I like it so much that I have sent both the matcha, and the matcha tea kit (which I also highly recommend) to the majority of my best friends and all of my family. For a truly remarkable tea and experience, do yourself a favor and order the Blend 100 today !!
Posted by Adam H. on 24th Jan 2013
Truly the cream of the crop. While I enjoy the 94 & 97 blends as well, this one stays at home and is savored on weekend or special occasions. Soothing and contemplative, with layers of complexity. Blend this one when you really have time to relax and savor.
Posted by Kathleen on 24th Jan 2013
My naturopath suggested I drink green tea every day to increase my antioxidant levels. All the green teas I had ever tried before tasted something like pond water. Yuck. I found Breakaway Matcha and could not believe the difference! When I first tried it I thought " Oh, this is why people like to drink Green Tea" The 100 blend is smooth, creamy and pleasing to drink. Well worth the cost. And the lovely "alert, clarity boost" is fabulous. The ritual to prepare is part of the mindfulness of the drink. I highly recommend.
Posted by Natalie R. on 23rd Jan 2013
I had no idea that matcha could be so rich and complex. This matcha is more like a rich broth than tea. It's also creamy, not astringent in the least. In short, I've never had anything like it, and half an hour later, my body felt sort of tingly and vibrant. Magical stuff.
Posted by Steve Self on 23rd Jan 2013
In addition to all the notes on tasting that Eric has shared in the introduction, I find this matcha astounding. There is nothing to hold on to as the elements of flavor and aroma shift and smooth and extend. This matcha is equal to the most sophisticated palate... More profoundly, is my attention and awareness equal to the lofty possibility that this matcha can provide. It seems to start infinitely subtle and move smoothly to an equally infinite extension. Amazing.
Posted by Britt on 23rd Jan 2013
If you're a tea drinker you need to try Breakaway Matcha. If you've tried matcha, this is the end game. I stumbled across matcha at a local tea shop and immediately enjoyed the preparation, taste, and the 'up' of matcha. It's the alertness and mental clarity without the caffeine feeling. I start every day with a cup. All of the matcha here is the best you can find, with the the Blend 100 being my favorite. Its' smooth drinking with a hint of sweetness that stays with you. There is a moment of "wow" and just opening the bag gives a off a springtime smell. Its 100% green-goodness. Super happy with the product and service, going on my second year drinking this.
Posted by Rita Hurault on 22nd Jan 2013
I am a fan of Blend 97 and decided to try the best. Well, my, my. Superbly creamy, brilliantly green, with complexity, depth and finish that completely changed my understanding of what green tea could be. It is a cup to savor and linger over. A deep bow to Eric for bringing high quality matcha to my world.
Posted by David Gans on 22nd Jan 2013
Ever since Eric Gower introduced us to Breakaway Matcha, our beverage rituals have changed. There is great pleasure in the preparation, and of course in consuming this bright green and frothy treat! We still love our coffee and traditional herb teas, but we have made room in our lives for Breakaway Matcha for both the fun and the health of it.